An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf. Gray's template is considered the standard bearer, regardless of industry or medium.
An electronic press kit can be distributed via one of the following media:
Press kits are also typically available on corporate websites, and offer the kit in PDF format.
Contents of an electronic press kit depend on the industry and target audience. For instance, an EPK in the music industry might contain the following: